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Technical SEO Optimization

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Some of the most common problems related with positioning your website in the popular search engines are often related with poor technical SEO optimization. We know that it is hard to keep up with the constant changes in the SEO world and change your website accordingly, but if done can lead to more traffic and off course – more sales. Here are some of the most common technical SEO problems and how you can solve them yourself. If after reading this list you do not find what you are looking for, get in touch with our team and we will be happy to help you.

Multiple Variations of the Homepage

There are many reasons why this issue can appear on your website. Sometimes it is related with improper server configuration and sometimes it is because of the website itself. It is good to try to identify the cause in your case by contacting the people responsible for your hosting or perform server analysis yourself.

If you can’t identify the cause for this technical SEO issue, you can always perform a site crawl to create a list with all duplicate pages and after that 301 redirect all to the original page. The very same effect can be achieved by simply using the “rel=canonical tag”. A good site crawl tool you can use is the MS SEO Toolkit (it is free for use, it only requires running IIS).

Unreadable URLs

Without doubt the most common technical SEO issues are the often long URLs, containing lots of unreadable parameters. If you have such on your website, it is definitely time to change it. This is especially big issue for e-Commerce websites, which often have lots of filtering options that add additional information to the URL.

Since it is often not possible to change absolutely all URLs on your website, we strongly suggest you focus on those pages that have content related with high search volume keywords, because that way you will offer your visitors better targeted content.

Using 302 Redirect for SEO Purposes

There is nothing wrong with the 302 redirect, beside the fact that it is used for temporary ones for tasks such as for example website maintenance and testing. This is why all search engines do not pass the full link value to pages using such redirects. To solve this problem, simple replace the 302, with 301 redirect. Again, it is highly recommended to use a crawler for such purposes.

Missing/Oudated/Broken Sitemap

Although creating a sitemap is considered to be one of the very basic SEO techniques, do not implement them on their websites or often leave them without updates for ages. It is good to remember that both your visitors and search engines use the sitemaps, so if you have up-to-date XML sitemap, you can speed up the indexation of your website and improve user experience!

It is a good idea to look for solutions that can automatically update the sitemap in case any of the URLs change. If this option is not possible, we strongly recommend using a crawler to create a list with the current pages on your website.

Check Page Server Status Codes

The best way to go for technical SEO optimization is to regularly analyze your website for pages with status codes different than 200. The ones you should look for are:

  • 404 – This status code means that the content on your website was not found. If you identify 404 pages on your website, you should consider redirecting them to other relevant page or your homepage.
  • 500 – This status code is often caused by error in the page script or server error. It stands for “Internal Server Error”
  • 302 – As mentioned earlier it is very important to make sure you do all redirects on your website using the permanent version of the redirect, unless off course temporary is required.

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