The blog explosion has caused a frenzy in activity when it comes to building a website and establishing (and hopefully growing) an audience. It seems any well intentioned individual can build a site that looks presentable and begin posting videos and pictures and articles about what they love. In theory, this is true. But the “necessary evil” of the Internet world shows its ugly head, and that is the art of website coding.

But coding and programming does not have to be this impossible ascension. As a matter of fact, the most universally basic computer language is html, and you can accomplish a wide variety of accessible aspects with it. It is relatively accessible and simple once you grasp the main ideas. Learning html opens the door to so much in your website platform, such as WordPress.

Methodology of using code or plugins to embed documents

One of these is inserting documents. You may find a time where you want to add a specific document for clarity or for download or for both. The easiest way to do this is with embedding codes. It is actually quite simple. When you create an external document, and you want to insert it, you must “embed” it into the webpage. You take your document and “surround” it with an embed code, which essentially tells the display that this document is to be embedded into the text and set for a full display. An iframe tells the computer’s browser visuals how this document is to be displayed, most particularly, the size.

Wordpress, fortunately, features some built-in plug-ins for inserting documents, which allows you to by-pass most of the raw coding. By going to your WordPress panel, search any plug-ins with the word “embed documents” and a wide assortment of options should surface for you to sample and view.

SEO value behind embedding content

Inserting documents claims more than just an aesthetic value. Websites can greatly benefit with the feature. Focused and high quality embedding can allow you to increase your “PageRank” and allow you to be more functional in search engines. What this means is that you appear “higher” when people search for content similar to yours on Google. One of the key attributes of a high ranking page is your linking and embedding from other sites. The Internet is about interlocking, and websites that do so benefit greatly. The Internet has certain parameters and standards that allow an overall consistency. When you start off, this may not apply. But as you grow, you should be aware of cc attributes, keywords, and other aspects that enhance your website’s exposure.

A typical WordPress blog does not incorporate just a series of text blogs, and call it a day. Most high quality blogs use document sharing, embedding, and keywords to maximize their appeal. One of the easiest ways to do this is to add relevant plug-ins which are created by motivated WordPress users. These plug-ins add content and user- accessibility to your blog, and can help shape it into a decent blog into something truly special.

Conclusion

Document sharing is rather quite simple, and a necessary step into expanding your blog. By doing some basic research, you can learn how to do this nominal task. Always consider what makes your blog better and not just flashier, as clutter and excess can distract from the purpose of your hard work.

@JulianaPayson on Twitter manages the InMotion Hosting blog and newsletters for their webhosting audience. If you have tips, business ideas or projects that will appeal to their mainly US based audience, please get in touch on her Google Plus. They serve an audience of 100k+ loyal web professionals because of InMotion Hosting’s technical support and educational knowledge base forums.