Attracting leads are the most important aspect of email marketing. Email marketing can’t be done effectively if you don’t have lots of subscribers in your mailing list. The number of your subscribers will be determined by the way you attract your leads. In other words, your squeeze page is responsible for your email marketing success. Here are 5 tips to create a squeeze page that will drive you tons of subscribers:
1. Be Different From The Crowd
There are thousands of squeeze pages on the internet, even in the same niche as yours. Most marketers are using the same template for their squeeze page. The result is that there are hundreds of squeeze pages that are similar to each other. If you are doing the same thing, then you are diminishing your chance of being recognized by the audience in your niche. That’s why you should tweak your squeeze age so that it will be different from the crowd. You can use the same template, but make sure to tweak it so that it will become completely unique.
2. Give Real Value To Your Audience
Many online marketers are not giving real value to their audience. Yes, they are offering free stuff to their audience, but they don’t make it valuable at all. As a result, their audience can’t extract any value from the free stuff that they are giving. The free stuff then goes straight to the recycle bin. If you want to successfully attract subscribers to your squeeze page, make sure to give the best for your audience. Yes, it’s true that you are giving them free stuff, but make it so valuable that your audience won’t dare to remove it from their PC.
3. Use Simple And Clean Design
Do not put too many clutters in your squeeze page. Your visitors don’t like that. Instead, use simple and clean design. It will help your audience to go straight into filling their email address in your opt-in form. If there is too much clutters available, your audience can’t see your opt-in. It will also be a sign of the quality of your mailing list. Of course, people will have a bad impression toward your mailing list if you are putting too much clutter on your squeeze page.
4. Don’t Have Too Much Talk
Your squeeze page copy should be short and to the point. Do not have too much talk in your squeeze page. Why? Your visitors will only see three aspects of your squeeze page. First, the headline . If the headline is good, then they will take a look at the second aspect. The second aspect is bullet points. What are the benefits of joining your mailing list? If they see that the bullet points are impressive, they will take a look at the third aspect before they decide to join your list. The third aspect is the free stuff that you’re giving to them. So, you don’t need to create a lengthy squeeze page. You just need to put three main aspects into it: good headline, interesting bullet points (benefits of joining), and enticing free stuff.
5. Put A Clear Call To Action
Ask people to join your list. Yes, give them clear call to action so that they can take action immediately. This is probably the best way to close your squeeze page. After giving them some good reasons to join, the closing phase should be to include a clear call to action. Let them know where to put their email address. Put a nice graphic in your squeeze page that tells your audience to enter their email address and hit the ‘Join’ button.
Those are 5 tips that you can follow to create a squeeze page that will drive you tons of subscribers. Remember that the quality of your squeeze page will determine whether people will join your list or not. So, you should follow the tips above to ensure that you have a squeeze page that really make your audience wants to join your list immediately.
Mike is a Blogger with special interest in blogging on SEO / Internet Marketing niche. Recently he has seen a surgen in number of website/blog owners who tends to buy pinterest followers to get backlinks for ranking purposes, and he wonders whether this is a ethical and good practise or not.