Social media has become such an integral part of online marketing for so many companies. They often use Facebook, Twitter, Google Plus, LinkedIn, etc., to make announcements about anything (new). However, there is not only one company doing this. Companies compete to get their announcements out first.
With that being said, how can companies measure their online marketing efforts? Besides an increase in clients, how can they find out if their announcements have been seen on Twitter, Facebook, etc., and whether it has been received well? How are they doing compared to their competitors? Here are some tools that have proven to be highly effective.
1. Google AnalyticsGoogle Analytics, a service provided by Google, generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.
2. KloutKlout uses social media analytics to measure the user’s influence across their social network. It also measures other’s interaction with the user’s content.
3. FeedBurner FeedBurner, which is a web feed management provider, provides RSS feeds and management tools to web-based content publishers such as podcasters and bloggers.
4. HootSuite HootSuite manages all of a users online, social media brands. Social brands used are Facebook, Mixi, Twitter, Google+, LinkedIn, Foursquare, WordPress and MySpace. This can help you determine and assess the return on investment in your social media investments, and can drive traffic to your various sites.
5. Wildfire Monitor Companies can compare their social media success, across the leading social networks, to that of their competitor’s with WildFire Social Media Monitor. You can also sign up for weekly email alerts that show you how you are performing compared to others that are in the same industry.
6. Facebook Insights If you have a Facebook page, you can use Facebook Insights. It uses statistics and insights to measure (other)users interaction with your page. The statistics show the pageviews and unique pageviews, likes sources, demographics, daily active users, likes sources, new like or unlikes, and total likes.
What I love about these tools is that one of them are hard to use. With most of them, all you need is a profile with the website. It is not time consuming because it is online, which is where we spend most of our anyway. These tools are also free to use, and they are available to anyone. You can not ask for better.
Leandre de Bruyn is working as an online copywriter for Karma Digital Media, an EPiServer CMS partner.