It’s no doubt that YouTube is more popular than ever before. Nearly everyone knows what it is, even if they are not regular Internet users. It’s no surprise that it is also an effective tool for business marketing. Most people are visual learners and will remember something that they have seen in a video often more easily than something that is text-based or even a picture.
Use Keywords to Name Your Video
While this one might sound obvious, it is far too common for people to forget to use keywords to name their videos. Make sure the keywords are relevant but be sure to use them so that people can find your videos. You want to name the video file to something with keywords in it before you even upload it to YouTube. You also want to use keywords in the title.
Create a Catchy, Unique Title
In addition to using keywords in your title, you need a catchy, unique title that stands out while still telling people what your video is about. It’s a good idea to do some pre-research by going to YouTube and seeing what titles have already been used so you do not duplicate. You can also name your video similar to another popular existing video (if it’s relevant and not spammy) and this helps you to be seen in the “related videos” section.
Buy Some Views to Gain an Early Boost
You can buy YouTube views and gain a boost with your new video. This is especially helpful if you don’t have a lot of subscribers yet because you are new to YouTube. When you buy some views to get you started, you have the opportunity to move up in the ranks of popular videos and get seen by more people who will like and rate your video and hopefully subscribe to your channel as well. It’s really no different than paying to have your company mentioned on a television commercial.
Fill out Full Description
A common mistake people make when they are excited to get their video up live is to skip the description categories but this will be a big mistake. When you fill out all of the description fields, it improves your placement in search and increases the chances that people will see your video. You should also fill out at least 2 paragraphs worth of text about your video. This could be a transcript of the video itself or just some fun, descriptive text that tells what it is about. You want readers to click and view the video after reading this description so make it good.
Share and Network Your Video
Finally, you need to share and network your video to get more views. It sounds like common sense but a lot of people post their video and anxiously await the masses with no understanding of why their video is not going viral. You are going to have to put forth some effort and time into marketing your video successfully as well. Share with your existing networks and post it where you can without it being spammy. If you’ve done a good job with your title and keywords, people will come and watch it.
Post Your Video to Your Website
Another part of your sharing and networking should be to share the video on your own website or blog. YouTube makes it very easy to do so and there’s no reason not to show off your hard work. It’s also a great way to get the word out to your existing fans about a new YouTube account.
With these easy, effective tips for getting more YouTube views, you will see your activity increase and each video will get more mileage as you continue to build your viral marketing empire.
What tips do you use to increase YouTube views?
Ann Matthews is a Twitter addict, content marketing specialist and lover of all things social.