Many people will tell you that the World Wide Web is a very young feature, and they would be right in many aspects. Namely, by most standards, the Internet is still a baby. When compared to some other useful inventions, the Internet has a long way to go before we can call it mature. However, no matter how young it might seem to us, the fact is that the Internet is slowly but steadily taking over the modern world. It is everywhere, and it is used by billions of people. Owing to the fact that the Internet is conquering the modern world, we as modern people have to keep up. Now, keeping up sometimes seems impossible, and this is exactly why we have to be alert to new possibilities and keep track of all the changes that the widespread use of Internet has brought us.
Defining Internet-Related Terms
Today, the oldest users of Internet are people who grew up without TV even, so for them to be able to grasp the idea of something like the World Wide Web can easily be overwhelming. The younger generations, on the other hand, have an easier task ahead of them, although by no means is it a piece of cake. Defining some of the terms used online can be very tricky even for the most technologically-advanced of use, and we will here try to explain two of these terms, namely SEO and SEM, as well as how these two terms are similar, yet different.
What Is SEO?
Search engine optimization is basically what any written content that is located online needs in order to be seen by search engines. What this means is that for your website or blog to be noticed by search engines, you have to implement SEO techniques into your web content. This is done by a number of different activities, such as using relevant keywords in your web content, by Meta tags, and so on. The whole point of SEO is to get noticed by search engines and ranked high on their search results.
What Is SEM?
Now we come to the big daddy. SEM stands for search engine marketing, and this is basically everything a website needs in order to get ahead and be ranked high in search engine results pages. Therefore, SEO, even though many people wrongly think, is in fact just a part of the whole picture, and the name of the whole picture is SEM.
What Does SEM Include?
Aside from SEO, SEM includes many other things, among which are the following:
- Paid inclusion – Some search engines and directories offer the option of paying them to include your website into search results immediately, and this is a form of SEM.
- Ads – Ads can be placed on search engine result pages, so that anyone who is looking for a business in your filed of work will see your add with their results.
- PPC – These ads are completely controlled by you, as you choose the keywords and write the copy for your ads. PPC campaigns are simple and effective, providing that you know what you are doing.
In conclusion, it is easy to see that SEM is so much more than SEO, and that there is really no need to get these two mixed up.
Abhishek works as a article writer for a Sydney based SEO agency. He enjoys writing on a range of topics including online marketing, IT and technology and real estate and has contributed more than 200 guest articles in the last year.