How to Use Free Marketing to Grow Your Business
Contrary to popular belief there is no form of free marketing. No way. You either give up money for paid marketing methods or you give up time and energy to engage in free marketing, to grow your business. You see, you need to spend something, and spend a great deal of that something, to see any appreciable returns. This is a tough idea for most people to embrace. It seems so much easier to simply post a squeeze page link to a zillion different groups on Facebook or LinkedIn, or to post the link 40 times on Twitter today, and simply reap the rewards of such frequent posting.
It does not work that way, though, and if you analyze any online success, you can quickly see why so few people really prosper online. They want to get rich quickly. They want to use shortcuts to make money online. This crowd does not realize that free marketing is not an accurate term: you always have to give something up if you hope to get something good out of your business opportunity. So, if you are willing to spend the time, you can definitely build your business using free marketing methods.
Create Value to Entice People to Offer You Money
If you help people with their problems people will soon give you money for your service. Listen in to the problems of your target market. What do people need help with? How can you help them? For example, if you are an online entrepreneur who runs a home business chances are you need to learn lead generation inside out, in order to grow your opportunity. When using free marketing methods, this means that after you learn these skills you must immediately share content rich blog posts and videos, detailing the skills you picked up, in order to draw hungry prospects to you.
The giving freely of your secrets is what influences people to know, like and trust you. If you try to hold back, you will repel individuals, who will spot your greediness, and these folks will head for the hills. Nope, you must be willing to give freely, to help individuals with their issues, to help them generate leads, or make connections on social networks, if you want to grow your opportunity with free marketing methods.
Be Prepared to Create Value for a Sustained Period
You must adopt a big picture approach to creating value if you dream to generate leads using free marketing methods. This does not mean you should expect to spend years trying to attract free leads. Rather, you simply need to learn to be disciplined in your approach. Resist the urge to hit the ball out of the park from day 1, expecting 50 targeted leads to show up with little or no effort on your part. It takes time to generate compelling content and to package it in an attractive package, which draws in people who will grow your opportunity. Be patient, and be prepared to create value for a sustained period if you intend to prosper with free marketing methods.
Be disciplined. Take a big picture approach to your free marketing campaign, realizing that each little seed that you sow now will come back to you, multiplied, as you persistently apply this approach to your strategy. Stay present. Create as much as you can, and keep your target audience in mind with each blog post, and you can certainly rock it out as you market your opportunity for free.
Create value to become valuable in your niche and persist to stand out from the quitting crowd. Use these tips to optimize your free marketing campaign today.
Kelli Cooper, writing for Exhibit Deal, is a freelance writer who enjoys sharing tips and advice for marketing your business online for free.