Bad links can destroy your site rankings
If your website has been slipping down the rankings for a while and you have tried everything to sort out the problem, chances are bad links are ruining your credibility with the search engines. For better SEO you need to flush out the bad links and this often means contacting the webmasters of the relevant sites to ask them politely to help you sort out the issue. The trouble is that once you have identified the source of the problem, getting in touch with the human who needs to do their half of the work is often a frustrating process.
A series of dead ends
It may be that their contact form doesn’t generate any response, and the contact details posted on their site lead to a dead end. Any social networking presence they appear to have is not a real person and when you look on WHOIS the details have been kept private. It may also be the case that the website is subject to deindexing. From a SEO link point of view it can be tricky to know where to go next.
Try to trace them via their webhosting
If possible look at the IP and see if other websites have the same one, approaching it from the webhosting angle. Unfortunately many thousands of websites may be sharing this address. If for the sake of your SEO you are really desperate to get a hold of this webmaster because otherwise your site cannot survive, then it is data you will have to consider sifting through.
Look for their other websites
It is usually the case that a person who has set up a monetized website in one instance will have replicated their system a few times, so they will have other traceable websites somewhere on the web. Their efforts to stay unknown can be flawed because they are not smart enough at SEO to cover their tracks effectively on every single website they create.
This may include people who set up affiliate websites, and they can be traced through the identification of the affiliates they work with. Having found the contact details of the affiliates, it is sometimes possible to get through to the webmaster they are dealing with, or their own webmaster for details of the party you are trying to trace.
Use their Adsense codes
Many websites who take SEO seriously use Adsense and this kind of link can be used to trace back to the bad links you are trying to remove on your site. The code generally starts with ‘google ad client’ plus a 16 digit code, and from there you can trace other sites with the same code on them. This may not dredge up all of the sites you need to trace but will generate some of the addresses linked to that unique code number. The system called Blekko can assist you in this tedious but necessary task for cleaning up your bad links.