Effective and long term use of social media should be an important part of the strategy of a business, whether they operate solely online or have 500 stores worldwide. In the digital age, businesses have to embrace the online world and hold it tightly, because it’s not a fad. It’s here to stay and is only going to become bigger and more essential.
There are many ways to get social media wrong. Even huge corporations like McDonalds and Waitrose have recently underestimated how cheeky Twitter users can be. The two giants of their industry created a hashtag (Non-Twitter users will be scratching their heads right now) asking their customers to tell them a story about their experiences with their brand. Suffice to say, it didn’t end well. But as Oscar Wilde says: “The only thing worse than being talked about is not being talked about.”
And that takes us to our point: Not boring your online audience when using social media.
Tweet, Tweet, ZZzz
Twitter is a phenomenon. Celebrities, businesses, even your cat has an account, and getting more followers can become an obsession unless your massively famous and all you have to do is show up. When your business is starting out, or is a small business, not boring your audience with your tweets is so important, because if you have a small audience, putting them off could kill your Twitter presence and your online presence in general.
Constant sales related tweets aren’t going to engage your audience or attract a wider one. Think about what is new and exciting in your industry, and point people towards it. Get people talking and tweeting about things that are important to you, and don’t be afraid to let a little bit of you shine through. Your personality is important to your business, so it’s important to your Twitter account too.
Your Facebook Page
Facebook has over a billion users now, and you want to attract the interest of as many as you can. Posting pictures and stories about you and your business is a great way of building an audience, but don’t go too crazy. Constant photo updates about how much you love your dog isn’t a long-term strategy! If you’re going out on a team building day, put up a blog post and some pictures from the day. Coming across as a human is the first step to building a client base that stays the course and doesn’t un-like your page after suffering with boredom.
Other Social Media
Instagram and Pinterest are two of the biggest social media sites to emerge in the last few years. Facebook’s Chief Mark Zuckerberg bought Instagram for $1 billion this year, which shows the potential value it has for its users, including businesses. Images and photos are two great ways to connect with an audience, and both Instagram and Pinterest have captured this perfectly. More and more businesses are using these sites as marketing tools, and when used well, can really help make a connection with their customers.