If you follow some of the leading industry blogs, you will see many experts claiming that instead of blindly optimizing your content for the different search engines you target, you need to consider either your visitors or your project goals. This is 100% true – the more your visitors like your content, the more traffic your website will receive and also they are likley to link back to you when they share information related with your niche.
Another common topic in the SEO world today are the latest updates pushed by Google. Apparently, not only the leading industry experts think that you need to create better content, but the leading search endine does too. Both Panda and Penguin updates pushed websites with low-quality or irrelevant content down in the SERPs, while allowed other websites, which got updated more often noticed improvements.
Here comes the main problem – how to create content that your website visitors will actually share? The short answer is – use Inbound Writer and if you want the long one, you can read the infographic they prepared.