For all experienced SEO experts, Google Analytics is the best tool for analyzing your website’s traffic and there arent any tools that can replace it. From what I see about the Yahoo Small Business Suite, things are about to change. In this article I would like to share more about the features of the Yahoo Small Business Marketing Dashboard and all its benefits it has compared to Google Analytics.
One of the coolest new features of the Yahoo Small Business Marketing Dashboard is the reputation management. The tool will allow you to search in more than 8000 websites for mentions of your brand. This will give small business owners a chance to track all positive and negative mentions of their brands. From SEO perspective, all of those mentions can be easily turned into links and help you build your website’s authority. Furthermore, using the tool you have the potential of creating a large social network, which later on to use to promote your business or products.
Since most small business owners offer their products and services in smaller geographic areas, it is becoming more and more important for such websites to be listed in local directories and search engines. If you ever tried to do that manually, you are aware that it takes roughly a couple of days full time submissions. Fortunately, the Yahoo Small Business Marketing Dashboard widll allow you to dinamycally see and edit the listings of your website at Yelp, Yahoo Local and Google Places. With this tool, you will be able to quickly popularize your website and start earning from it.
The Yahoo Small Business Marketing Dashboard will allow you to see all incoming traffic to your website and analyze it. This is actually what makes this tool similar to Google Analytics. Using the tooll presented by Yahoo, you will keep track of the keywords, pages and traffic sources that your visitors use. Also you will easily keep track of your advertising advertising campaigns such as those run used Google Adwords, Yahoo Search Marketing and pretty much every advertising platform you can think of. If you take some time and read the information available with the Yahoo Small Business Marketing Dashboard, you will quickly start implementing more advanced segmentation to your traffic.
Marketing Campaign Tools
The Yahoo Small Business Marketing Dashboard will also allow you to see vital data for your marketing campaigns. Whether you are using email marketing, SEM or SEO for advertising, the Yahoo Small Business Marketing Dashboard will have lots of fresh data to offer you. It is also great for generating detailed reports and is really likely to change the world of online advertising. If you don’t believe me, try the Yahoo Small Business Marketing Dashboard on your own.
Source: Yahoo Small Business Advisor
For all of those, who already used the Yahoo Small Business Marketing Dashboard, please share your experience in the comments.