We are constantly changing the way we do search and to get on top for your main search terms seems like raelly complicated and challenging task. If you take a look at any of the most popular SEO strategies today, you will realize that you have to dedicate most of your time in executing it. Furthermore, to use the help of a qualified SEO agency can be reasonable expensive. Dont fool yourself – SEO and most particularly link building are quite expensive services worldwide, so you will have to spend some money on those activities.

Where to Start?

For the purpose of your link building efforts, you must find some content. I believe the Google Penguin Update proved that low quality content will not work in the near future, it is becoming more and more important to make sure you are using the right sources, relevant information and you are able to write without making any grammar or punctuation mistakes. This is quite important for all those webmasters that try to rank well in non-local markets. One of the best options, if you are unable to do this on your own, I can highly recommend is by using online outsorcing platforms such as freelancer.com. I am using for more than 2 years and I am quite satisfied with the services I receive.

I would like to note that in order to receive content with better than average quality, you have to spend a bit more to hire more qualified freelancer.

Example Link Building Strategies using Freelancer.com

In the following example link building strategy, all actions are based on the assumption that one man is responsible for the execution of full scale link building campaign involving article marketing, guest blogging, development and infographics.  Here is how to execute each one of the campaign stages:

Article Marketing

For the purpose of article marketing you will need off course articles. Based on your budget you can set a certain number of articles for you to distribute. If you are just getting started with your website, you will need as much as you can afford.

Once you get all of your articles, you should make a list with all article directories that have decent amount of traffic. However, keep in mind that you have to make sure your content goes through the editorial guidelines (each article directory have its own rules,so please read them carefully).

Here comes the outsourcing part – you can easily get native English speakers to do all the writing for you. It is quite easy to hire article writers using freelancer.com, you just open a project and wait for 1-2 days until you get the samples you find suitable. If you dont have any understanding of the language you are ordering content for (this is quite an issue for pretty much every language other than German and English), you can also hire proofreading services (you should also open a project for this or select a freelancer.com member and invite him).

Guest Blogging

For many webmasters there is no difference between article marketing and guest blogging.  The thing is that you need to take your content to the next level to get approved by a blog owner. The reason for this is that both types of websites are quite different – article directories accept more general content, while blogs accept only high quality, relevant content (this is only if you plan to target high traffic niche blogs for links, for all other blogs the articles will do the work).

To get this type of content, try using categories like copywriting, ghostwriting and academic writing, since those are more likely to bring qualified freelancers to your project. Once again wait for a couple of days until you make the final decision. If you want to learn how to find guest blogging opportunities, visit our guide.

Development 

Believe it or not development can be used for link building and it is known to be one of the easiest ways to generate literally millions of links to your website. The easiest way I can think of is by creating a free theme for a popular CMS. Here you probably ask yourself – How am I going to get any links out of this?.

The answer is – There are many directories accepting themes for particular CMS. For example, if you search for “submit theme” wordpress themes – you will gather around 30-40 websites to submit your theme too. Dont worry, it is not only that, during the development stage you can add a link to the footer of theme and every websites that uses will link back to you unless link is removed.

If you dont have a clue of development like me, you can always hire a developer with freelancer.com. For less than 100$ you wil get a basic CMS theme to distribute. For slightly more, you can order professional template and get link from the CMS website. Almost all CMS websites have homepage PR 8-9, so such link is worth spending more.

Infographics

People love infographics and today they are one of the best ways to get quality links to your website. Once again you dont need to have design skills for that you can hire a designer with freelancer.com. You only have to come up with a good idea about your infographic. There is a very detailed guide available here. If you would like to see more samples of infographics visit Google Algorithm Changes and The Nature of Black Hat SEO.

Once you finish your infographic you will have to distribute it. We created some good startup guide on how to distribute infographics and also a really good list with tumblr infographic directories.